How to Copy
Meghan Trainer released a Valentine’s Day press release that has some of the weirdest and most cringe-worthy copy I have ever seen. Although I am tempted to start writing this newsletter like this from now on:
“Valentine’s Day is around the corner, and whether you’re planning on smashing bae’s junk to smithereens or making out with a pint of Phish Food, you need some fresh Valentine’s Day bops to get you in the mood for L♡VE. And MEGHAN TRAINOR has got you covered with her new EP, THE LOVE TRAIN [Epic Records.]
“You know you want it. And you can freakin’ get it b*tch. On all digital platforms right HERE.
“Meghan’s seducing your ears this V-Day, and you know she knows a thing or two about romance. Unless your phone’s been broken for a hot minute, you know that Meghan just got married to the ginger from Spy Kids, and trust when we say, girl is feeling the love. She took a break from her busy schedule to record some fire tracks in Los Angeles alongside frequent collaborators and producers Andrew Wells [5SOS, Fall Out Boy, Jason Mraz], J KASH (Maroon 5, Charlie Puth, Kesha) and Tyler Johnson [Harry Styles, CAM].
“We know you want to hear songs about all the hot newlywed sex Meghan and Daryl Sa-BAE-ra are having (did you see what we did there?). Which is why you’ll love the banging’ single “All The Ways.” Billboard was wet for “All The Ways,” calling it “another fun, danceable track to fall in love with.” And would Billboard lie to you, girl?
“But perhaps the piece de resistance (that’s French for “Wig Snatch”) is “Marry Me,” a romantic acoustic guitar and ukulele-tinged Awww Fest which delivers all the feels (and then more feels). Meghan wrote the song thirty days after meeting Daryl, and it was so good that she walked down the aisle to it. We know, it’s a little bit #Vomworthy, but also, am I chopping onions right now or are those tears rolling down my face? I’m not crying, you’re crying.
“And as always, our Grammy-Winning, Diamond Single-having QUEEN didn’t just come to play — she came to slay. She’s serving vocals on the passionate, Celine Dion-esque power ballad “After You.” Plus, Meghan’s serving your insatiable thirst for dance-ready bops with the upbeat banger that is “Foolish.” It slaps so hard you’ll be stanning for days. “As if all the PDA, including foot massages, butterfly kisses and piggy back rides aren’t cringe worthy enough,” says her brother and videographer Ryan… “I’ve got to film it all!”
“Choo choo betch! The Love Train is leaving the station and you better get on board.
“Be on the lookout for more surprises very soon as she prepares for a landmark 2019.”
Album of The Week
Hints Allegations and Things Left Unsaid - Collective Soul (1992)
“Love is in the water, love is in the air
Show me where to look, tell me will love be there”
“Something’s going wrong inside of you
Burdens bearing down and seeping through”
Their debut album exceeded expectations for the band growing on the strength of Shine being played on one radio station in Atlanta. That wasn’t actually the goal of the band though, initially frontman Ed Roland hoped to sell his songs to a publishing company rather than actually be in a band. I think this is probably the first instance of trying to sell out before even becoming a real band.
Best New Track: Comfort
“You’ll get well soon
Sleep through the night
You’ll go outside
Enjoy the sun
Soon you’ll feel fine to see everyone”
Laugh A Lot
“I could wait until the morning breaks”
Timefighter
“And I fight time
It won in a landslide
I’m just as good as anybody
I’m just as bad as anybody”
Teenage Dirtbag
“Yeah, I’m just a teenage dirtbag, baby
Listen to Iron Maiden, baby, with me”
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